
Aspiring Writer
Koketso Khutsoane
About Me
So here's the deal. I don’t like giving myself titles, but according to some certificate that has been embellished and embossed with gold type I’m a copywriter. All I know is that I love producing content - be it ads, blogs or just thoughts that float around in my mind waiting to be put on paper. And it’s something I’ve being doing short enough to know that I still have a lot to learn. After all, I am as good as my last full stop.
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With an interest in writing, broadcast media, marketing and Anthropology ('cause by some weird assumption thought I would be a Forensic Anthropologist), I can’t help but have a crush on how the media landscape is evolving. It’s like a relentless ‘thirst-trap’ that not even Sprite can quench. And more than anything, I wanna wine and dine it and get to know it a little bit more. Perhaps even do the whole nine yards thing, picket fence and double garage. Speak its language and pretty much grow old with it.
Journey with me as my portfolio continues to expand as I grow my writing abilities.
Work Experience
April 2017- Today
TBWA/Hunt Lascaris
Advertising Creative
Conceptualising and writing copy for both ATL and BTL services for brands such as MTN, Nissan, Datsun, Peaceful Sleep SA, Liberty Group and Standard Bank.
Jan 2017 - March 2017
Worx Group
Digital Marketing Intern
Manage Worx Group's social media accounts.
Brainstorming and Writing content for some of their clients
Attend industry events
Nov 2016 - Dec 2016
ID Collective
WBL Intern Copywriter
Conceptualising and writing copy for ATL with a focus on retail, for brands such as Isuzu, AVIS and Plascon Paint​
June 2016 - Jul 2016
Y&R Labstore
Vacation Intern Copywiter
Worked on brands such as Cetaphil, Galderma, Old El Paso and Colgate
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March 2009- December 2014
Casual Waitress
Campus News Reader
Banquet Waitress
Volunteer Marketing Assistant
Volunteer Media Research Assistant
Education
2015 - 2016
AAA School of Advertising
National Diploma
Major: Copywriting
2009 - 2013
University of the Witwatersrand
Bachelor of Arts
Majors: Media Studies and Anthropology